Often called a “2x2”, this versatile exercise is a fast and powerful way to make decisions.

Creating a VisionType is a really effective way to tell a story about your product or service in a simple and shareable way.

Sometimes imagining a future goal being achieved can help you work backward to define what’s needed to bring it about.

Go deeper under the hood of what your customer experiences to help you consider the touchpoints and services that support them.

Storyboarding is kind of like making your own comic book story of how someone would experience your product or service.

Working through a mini flow can help you go beyond screens and consider the details of someone’s experience.

Crazy eights is a great exercise to help train your brain to think more creatively and come up with more ideas.

Round Robin is an easy and fun way to get input and ideas from the whole team while still ensuring there’s healthy challenge.

One of the best places to find ideas is through inspiration borrowed from existing experiences.

Inspiration can come from many places, but one of the best is often in your own back yard.

One of the most important things that you can do to align a team, is to have clarity in purpose.

The chances of success increase dramatically when teams formally define a hypothesis.

There’s almost always more than one option in any given situation.

The model is simple: what happened, why it matters to them (So What), and what’s next (Now What).

It’s important to separate the What from the How so that the solution doesn’t get embedded in the problem statement.

The more we ask “Why”, the more likely we are to address the root cause, and not just a symptom.

As the old Alan Kay saying goes: “a change in perspective is worth 80 IQ points.”

It’s easy to think through the consequences of something. It’s harder to consider the result of something that was unintended.

It’s important to consider why people might not adopt your idea, and what you can do to improve your chances for success.